CHOC Digital Ecosystem Framework
Using this Guide
Our organization is complex, but our website doesn’t have to be. Our goal is to make CHOC’s digital ecosystem simpler, clearer and faster for our communities. We embrace open source yet adhere to strict guidelines where it comes to protecting personal and healthcare data.
All materials produced by or on behalf of CHOC should follow the principles, standards and guidelines contained within this site.
For questions about this site, contact webteam@choc.org.
Guiding Principles & Philosophy
Drawing inspiration from gov.uk, we approach design with the customer in mind, whether they are patients, parents, doctors, or donors. Our goal is to make information easy and accessible for everyone.
Design Standards
The CHOC identity is one of our institution’s most important assets. Used properly, it will convey our core values, provide clarity around our services, and strengthen our relationships – with our patients and families, our partners, the medical community, and the potential donors that we rely on for support.
Content Standards
How we speak about CHOC is as important as what we are saying. As an organization with a higher purpose, we must try to reflect our noble mission in every written communication. And using a consistent voice and tone in our CHOC from competitors, establishes confidence and credibility, and enhances our audiences’ experiences with the brand.
Site Architecture, Technologies & Framework
The CHOC Digital Ecosystem is built on a flexible framework designed for ease of development, streamlined content delivery and a light, fast user experience. See the internal documentation for details about the site architecture and security.
Data and Consumer Privacy
We value privacy in healthcare and are committed to safeguarding sensitive patient information, building trust between providers and patients, and ensuring compliance with ethical and legal standards to protect individual rights.
Analytics and Reporting
We use a combination of analytics and reporting tools and utilize data to guide strategy and decision making. Check with marketing for access to various reports and analytics.
Email and SMS Standards
All communication to patients, families and our other audiences must be approved by CHOC Marketing and adhere to specific brand and compliance guidelines.
